Buses in London are carrying Islamic messages of peace and respect, as part of a national campaign launched today to reassert the peaceful principles of the faith.

The Ahmadiyya Muslim community has launched the campaign in an attempt to counter the extremists who have used Islam for political reasons.

Some 100 buses in the capital city will carry the message “Muslims for loyalty, freedom and peace”.

Ahmadi Muslims will also be taking part in a national doorstep campaign, handing out leaflets that explain the true principles of Islam.